Navigate Research
Utilizing Data Analytics to Engage Your Organization's Target Audience

Utilizing Data Analytics to Engage Your Organization's Target Audience

22-Jun-2016
1:00 PM (Central)
Free

Synopsis

Data analytics plays a huge role in any organization’s success. Whether your goal is to engage new customers and fans, deepen loyalties, or increase your bottom line, you must first be able to collect and analyze data. Evaluating data has become an integral part of organizational success, and has taken the "guesswork" out of our marketing initiatives, sales efforts, sponsorship activation strategies, sponsorship asset valuations, etc.

This webinar will discuss some valuable insight on how sports organizations, agencies, & sponsors are leveraging big data related services to reach the customer and enhance their experience. These experts will share some insight on how their organizations leverage their data to better their organizations.

Come learn some best practices from industry executives on how to turn your data into practical and actionable insights that could better your organization!

Moderator

Ron Seaver, President, National Sports Forum

Presenters

Nick Kelly, Director of Experiential Marketing - Sports, Anheuser-Busch
Gary Warech, SVP, Advertiser, Sports & Branded Entertainment, comScore
Jeff Nelson, Vice President of Client Strategy, Navigate Research

“With the help of Navigate, we were able to prove and easily justify the value of our naming rights partnership with Edward Jones...Ultimately providing us the opportunity to SIGNIFICANTLY INCREASE our level of partnership with our largest team sponsor.” Mike O’Keefe VP, Corporate Sales