Navigate Research
Utilizing Data Analytics to Engage Your Organization's Target Audience

Utilizing Data Analytics to Engage Your Organization's Target Audience

1:00 PM (Central)


Data analytics plays a huge role in any organization’s success. Whether your goal is to engage new customers and fans, deepen loyalties, or increase your bottom line, you must first be able to collect and analyze data. Evaluating data has become an integral part of organizational success, and has taken the "guesswork" out of our marketing initiatives, sales efforts, sponsorship activation strategies, sponsorship asset valuations, etc.

This webinar will discuss some valuable insight on how sports organizations, agencies, & sponsors are leveraging big data related services to reach the customer and enhance their experience. These experts will share some insight on how their organizations leverage their data to better their organizations.

Come learn some best practices from industry executives on how to turn your data into practical and actionable insights that could better your organization!


Ron Seaver, President, National Sports Forum


Nick Kelly, Director of Experiential Marketing - Sports, Anheuser-Busch
Gary Warech, SVP, Advertiser, Sports & Branded Entertainment, comScore
Jeff Nelson, Vice President of Client Strategy, Navigate Research

“Throughout our recent RSL jersey-front sponsorship selling process, we exclusively used Navigate Research for the partnership valuation. We had substantive C-level discussions with four separate companies, and not one person ever questioned the validity or legitimacy of any of the data or valuations that Navigate Research provided.” Andy Carroll VP of Corporate Partnerships, Real Salt Lake