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Utilizing Data Analytics to Engage Your Organization's Target Audience

Utilizing Data Analytics to Engage Your Organization's Target Audience

1:00 PM (Central)


Data analytics plays a huge role in any organization’s success. Whether your goal is to engage new customers and fans, deepen loyalties, or increase your bottom line, you must first be able to collect and analyze data. Evaluating data has become an integral part of organizational success, and has taken the "guesswork" out of our marketing initiatives, sales efforts, sponsorship activation strategies, sponsorship asset valuations, etc.

This webinar will discuss some valuable insight on how sports organizations, agencies, & sponsors are leveraging big data related services to reach the customer and enhance their experience. These experts will share some insight on how their organizations leverage their data to better their organizations.

Come learn some best practices from industry executives on how to turn your data into practical and actionable insights that could better your organization!


Ron Seaver, President, National Sports Forum


Nick Kelly, Director of Experiential Marketing - Sports, Anheuser-Busch
Gary Warech, SVP, Advertiser, Sports & Branded Entertainment, comScore
Jeff Nelson, Vice President of Client Strategy, Navigate Research

“Requests from our sales team are fast and furious for the Sponsorship Navigator proposals.” Bill Zachry Director, Partnership Marketing