Navigate Research
Measuring Sponsorship ROI

Measuring Sponsorship ROI

16-Nov-2013
12:00 PM (Central)
$99

Synopsis

This webinar will provide an in-depth look at the various ways ROI is being measured and calculated in the sports and entertainment sponsorship space. Our presenters will be specifically discussing bounceback and sales tracking, B2B hospitality tracking, and market research driven ROI estimates. We’ll be walking through methods, examples and calculations of each in order to show attendees how to measure their sponsorships.

Moderator

Navigate Research

Presenters

AJ Maestas, the founder and president of Navigate
Dr. Mark Friederich, Executive Vice President of Research
Matt Balvanz, Director of Analytics

“Navigate Research was an integral partner to the success of our Thrivent Racing program. They were a strategic marketing resource and expert who helped us shape our research to uncover actionable insights.” Craig Stacey VP of Marketing Strategy and Consulting Services