Navigate Research
Measuring Sponsorship ROI

Measuring Sponsorship ROI

16-Nov-2013
12:00 PM (Central)
$99

Synopsis

This webinar will provide an in-depth look at the various ways ROI is being measured and calculated in the sports and entertainment sponsorship space. Our presenters will be specifically discussing bounceback and sales tracking, B2B hospitality tracking, and market research driven ROI estimates. We’ll be walking through methods, examples and calculations of each in order to show attendees how to measure their sponsorships.

Moderator

Navigate Research

Presenters

AJ Maestas, the founder and president of Navigate
Dr. Mark Friederich, Executive Vice President of Research
Matt Balvanz, Director of Analytics

“Navigate advised NACMA on sponsorship inventory pricing, inventory offerings, and assisted in the over-all sponsorship strategic plan. With the navigate partnership, NACMA saw over a 150% increase in its corporate partner program. AJ Maestas and his team were a wonderful group to work with. Navigate was vital in NACMA’s sponsorship advancements. ” Eric Buskirk National Association of Collegiate Administrators