Navigate Research
Measuring Sponsorship ROI

Measuring Sponsorship ROI

16-Nov-2013
12:00 PM (Central)
$99

Synopsis

This webinar will provide an in-depth look at the various ways ROI is being measured and calculated in the sports and entertainment sponsorship space. Our presenters will be specifically discussing bounceback and sales tracking, B2B hospitality tracking, and market research driven ROI estimates. We’ll be walking through methods, examples and calculations of each in order to show attendees how to measure their sponsorships.

Moderator

Navigate Research

Presenters

AJ Maestas, the founder and president of Navigate
Dr. Mark Friederich, Executive Vice President of Research
Matt Balvanz, Director of Analytics

“Navigate’s approach to analysis and valuation, coupled with insights into sponsor recognition and affinity, have afforded us additional tools to positively impact our existing and prospective partners.” Paxton Wang Senior Director, Strategic Partnerships