Measuring Sponsorship ROI
12:00 PM (Central)
This webinar will provide an in-depth look at the various ways ROI is being measured and calculated in the sports and entertainment sponsorship space. Our presenters will be specifically discussing bounceback and sales tracking, B2B hospitality tracking, and market research driven ROI estimates. We’ll be walking through methods, examples and calculations of each in order to show attendees how to measure their sponsorships.
AJ Maestas, the founder and president of Navigate
Dr. Mark Friederich, Executive Vice President of Research
Matt Balvanz, Director of Analytics