Navigate Research

Jeff Nelson

Managing Director
Current Location:
Chicago, IL
Previous Location:
Milwaukee, WI
BA George Washington University, MSA Northwestern University
Previous Teams:
The Washington Post
Current Team Contributions:
Responsible for working with clients to ensure the successful use of Navigate’s research in achieving objectives. This includes working with members of the research and analytics teams on the design and execution of research; assisting in the construction of deliverables and determination of actionable insights; acting as the day-to-day client contact for strategic planning and decision-making; consulting on sponsorship best-practices within specific sports, entertainment options, and sponsorship categories; and managing the development of new products and services.
Career Highlights:
Developing the first iteration of the Navigator, a sponsorship appraisal tool that puts Navigate’s proprietary methodology in the hands of clients. Working with clients including the NFL, USOC, Anheuser-Busch, Navy Pier, Farmers Insurance, LG, US Cellular, Indiana University, UC Berkeley, the Division 1A Athletic Directors’ Association, Bankers Life, Milwaukee Brewers, San Jose Sharks, Sporting KC, Seattle Sounders, and more.
Other Accomplishments:
Playing on two Wisconsin high school state champion tennis teams; writing for The Washington Post sports section; hiking the W Circuit in Torres del Paine (Patagonia); becoming a scratch golfer (if bogeys count as pars).
Other things you should know about me:
• I can wiggle my ears upon request.