Navigate Research

Jeff Nelson

Current Location:
Previous Location:
Milwaukee, WI
BA George Washington University, MSA Northwestern University
Previous Teams:
The Washington Post
Current Team Contributions:
Leading the company’s operating business across North America and overseeing our consulting/client strategy, research, sales, and marketing.

Responsible for working with clients to ensure the successful use of Navigate’s research in achieving objectives. This includes working with members of the research and analytics teams on the design and execution of research; assisting in the construction of deliverables and determination of actionable insights; acting as the day-to-day client contact for strategic planning and decision-making; consulting on sponsorship best-practices within specific sports, entertainment options, and sponsorship categories; and managing the development of new products and services.
Career Highlights:
Contributing to the development of Navigate’s research methodologies and leading the creation of Navigate’s consulting group.

Working with leagues (NFL), collegiate conferences (Big 12), universities (University of California, Berkeley), domestic teams (Milwaukee Bucks), international teams (Club América), brands (Anheuser-Busch), and media properties (ESPN).
Other Accomplishments:
Playing on two Wisconsin high school state champion tennis teams; writing for The Washington Post sports section; hiking the W Circuit in Torres del Paine (Patagonia); becoming a scratch golfer (if bogeys count as pars).
Other things you should know about me:
• I can wiggle my ears upon request.