Navigate Research

Navigate helps properties maximize sponsorship revenue and increase attendance and fan satisfaction.

  • Determine the fair market value of current and prospective sponsorships
  • Appraise inventory to update a rate card
  • Analyze the optimal packaging of inventory
  • Arm them with data and insights to aid in the sale or renewal of sponsorships
  • Provide psychographic and demographic profiling of their fans
  • Determine key drivers behind fan ticket purchases & attendee spending at games
  • Form strategies to increase attendance and season ticket sales
We do all of this, and more, with the aim of helping you MAXIMIZE REVENUE.
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“Regardless of objectives, Navigate is committed to developing a strategic approach and arming MSG with all of the relevant information needed to be more successful.” Justin Johnson Senior Vice President, Partnership Strategy