Navigate Research

Navigate helps brands achieve their marketing objectives and get the most out of their investments.

  • Determine the fair market value of current and prospective sponsorships
  • Measure the impact of a sponsorship on a brand’s image and perception
  • Determine if a partnership is achieving the brand’s objectives and producing positive ROI
  • Assess the right mix of assets for a brand to utilize in their sponsorships
  • Consult on short- and long-term sponsorship strategy
We do all of this, and more, with the aim of helping you ACHIEVE MARKETING OBJECTIVES.
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“Regardless of objectives, Navigate is committed to developing a strategic approach and arming MSG with all of the relevant information needed to be more successful.” Justin Johnson Senior Vice President, Partnership Strategy