Navigate Research

Industry Insights

As the industry leader in evaluating and measuring marketing investments, Navigate has a wealth of knowledge in the sponsorship and marketing space. This blog shares our knowledge and insights on current events in the sports business, marketing and sponsorship worlds.

Navigate Daily Roundup - 6.10.14

Navigate Research - Tuesday, June 10, 2014
Usually, summer is reserved for baseball. However, the FIFA World Cup captures the hearts and minds of sports fans around the globe every four years, and 2014 is the latest installment in that love story. Never before have fans had more content to consume, more access to coaches to players, and more of a chance to connect with the countries and teams they love than now. Social and digital media have provided a wave of new touch points and opportunities for brands, teams, players, and coaches alike. For that reason, today’s content in the daily roundup will focus on FIFA World Cup stories.  

Facebook launches Trending World Cup hub for soccer fans to keep in touch with the action in Brazil

Facebook is always trying to find new ways to integrate itself into the daily lives and habits of people, and the latest attempt is launching a Trending World cup hub where fans can look at things that are trending surrounding the 2014 FIFA World Cup.

World Cup ads aim to build brands, entertain

We all know that the World Cup is about more than just soccer, and brands seem to have universally embraced that this year. Yet, the World Cup is also big business. Sponsors of the world’s biggest event will pay FIFA upwards of $1.5 billion to get in on the action (about $76 million per sponsor). The World Cup seems to have embraced the idea of building brands alongside its event, a great strategy to help its partners achieve maximum exposure and ROI on their large investments

Nike Ambush Marketing

If you’re not a loyalist and faifthful soccer fan and already know that adidas is the official sponsor of the World Cup, you might get confused based on Nike’s impressive World Cup ambush marketing campaign. Leveraging its impressive stable of soccer athletes (Ronaldo, Neymar Jr., Rooney, and more), Nike has created a “Winner Stays” campaign that gives off the vibe that Nike—not adidas—is the official sponsor of the World Cup.

Welcome to the Navigate Blog!

Navigate Research - Wednesday, June 04, 2014

Welcome to the new and improved Navigate blog! As the industry leader in evaluating and measuring marketing investments, Navigate has a wealth of knowledge in the sponsorship and marketing space. We’ll be using this blog to share some of that knowledge as well as comment on the current events of the sports business, marketing, and sponsorship worlds.

Things you can look for on the Navigate blog:

-          Daily sponsorship link roundup: Most mornings, we’ll post a quick post of the most interesting and relevant things in the sports marketing and sponsorship worlds. It will be a link round up that allows easy access to ideas.

-          Posts from our experts: Each week, we will feature a new blog post from one of our employees talking about current trends in the industry or commenting on a recent campaign or article that caught his or her eye.

-          Activation best practices: Every now and then, we’ll pull great examples of sponsorship activation from our databases and share them here on the blog for creative inspiration.

Comments/questions/ideas? We’d love to hear from you. Reach out to us on Twitter at @Navigate_Res or contact Preston McClellan via email at