As what is said to be 2015's biggest weekends in sports, this past weekend was a sport fan's dream with baseball, basketball, horse racing and, of course, the "The Fight of the Century." However, if you are involved in the sports business industry, particularly sponsorships/advertising, this weekend went beyond what was on the court, field, or ring. Some marketing ploys may not seem quite as obvious to the casual sports fan. However, sports marketers can often times catch a brand's clever product placement. So which brands really stood out in "The Fight of the Century?"
As the industry leader in evaluating and measuring marketing investments, Navigate has a wealth of knowledge in the sponsorship and marketing space. This blog shares our knowledge and insights on current events in the sports business, marketing and sponsorship worlds.
Each Monday, we will share some great activation practices throughout the sports and entertainment landscape. This blog will serve as a space to highlight innovative ideas and campaigns. Want to have your idea or campaign featured? Send us a note on Twitter at @Navigate_Res.
As one of the most anticipated fights in the history of boxing, the Mayweather-Pacquiao fight to take place in Las Vegas will be one of the most watched paid programs in history. Needless to say, it is no surprise sponsors were lined up for the opportunity to align with this historic matchup. For example, Manny Paquiao is to recieve $2.5M for his shorts sponsorship alone. However, it is the title sponsor, Tecate beer, that intends to capitalize on those viewers who can't buy an $8000+ ticket. And that doesn't include the airfare, of course.
Welcome to the new and improved Navigate blog! As the industry leader in evaluating and measuring marketing investments, Navigate has a wealth of knowledge in the sponsorship and marketing space. We’ll be using this blog to share some of that knowledge as well as comment on the current events of the sports business, marketing, and sponsorship worlds.
Things you can look for on the Navigate blog:
- Daily sponsorship link roundup: Most mornings, we’ll post a quick post of the most interesting and relevant things in the sports marketing and sponsorship worlds. It will be a link round up that allows easy access to ideas.
- Posts from our experts: Each week, we will feature a new blog post from one of our employees talking about current trends in the industry or commenting on a recent campaign or article that caught his or her eye.
- Activation best practices: Every now and then, we’ll pull great examples of sponsorship activation from our databases and share them here on the blog for creative inspiration.
Comments/questions/ideas? We’d love to hear from you. Reach out to us on Twitter at @Navigate_Res or contact Preston McClellan via email at firstname.lastname@example.org.