Navigate Research

Industry Insights

As the industry leader in evaluating and measuring marketing investments, Navigate has a wealth of knowledge in the sponsorship and marketing space. This blog shares our knowledge and insights on current events in the sports business, marketing and sponsorship worlds.

Navigate Research Welcomes Al Connor as Head of Strategic Partnerships

Navigate Research - Tuesday, April 02, 2019


Navigate Research has announced that Al Connor has joined the company as Senior Vice President of Strategic Partnerships.  Connor comes to Navigate with 20+ years of sales experience in the sports and media industries.  

As SVP of Strategic Partnerships, Connor will lead Navigate's property sales and naming rights division which has successfully helped secure deals for properties such as the University of Washington – at the time, the largest naming rights deal in college sports – and most recently the Chicago Fire and their jersey partnership with Motorola.

"I have long admired the best-in-class research, data and analytics that Navigate brings to the partnership space and am thrilled to be able to help them achieve success with some of the biggest deals in the industry," said Connor.

Prior to joining Navigate, Connor was Vice President of National Sales at Learfield, where he worked with top-tier college sports properties across the country selling their major entitlements and sponsorships to national brands such as State Farm and AT&T.  Connor also enjoyed a long and successful sales career in the Television business serving in executive leadership positions with CBS, WGN, and KRON-TV in San Francisco.

About Navigate Research

Navigate Research is a trusted advisor to leading brands and organizations in sports and entertainment.  We are experts in applying business intelligence – through research, data, and analytics – to measure and value marketing investments and guide major strategies and decisions. 

Based in Chicago, Navigate helps clients determine the value of their partnerships and understand how they are performing. Navigate has measured the impact and ROI of hundreds of sponsorship deals and has valued billions of dollars in sponsorship transactions on behalf of brands, properties, universities and agencies.