Navigate Research
World Wrestling Entertainment

World Wrestling Entertainment

Objectives:
WWE sought the help of Navigate Research in order to fully understand the effectiveness for two of its partnerships.
Solution:
Navigate conducted a sponsorship impact study to analyze and illustrate the value WWE delivered through both of the partnerships. In addition, Navigate provided them with its online proprietary tool, The Sponsorship Navigatorâ„¢, which allowed WWE to easily measure all of its sponsorship packages.
Results:
The impact study and Navigator provided WWE with valuable information into each of its sponsorship packages. With these insights, WWE received unique activation ideas to help build and maintain their sponsorships with each brand.
“You name a scenario, they modeled it. They ran 40,000 simulations.” Bob Bowlsby Commissioner