Navigate Research
World Wrestling Entertainment

World Wrestling Entertainment

Objectives:
WWE sought the help of Navigate Research in order to fully understand the effectiveness for two of its partnerships.
Solution:
Navigate conducted a sponsorship impact study to analyze and illustrate the value WWE delivered through both of the partnerships. In addition, Navigate provided them with its online proprietary tool, The Sponsorship Navigatorâ„¢, which allowed WWE to easily measure all of its sponsorship packages.
Results:
The impact study and Navigator provided WWE with valuable information into each of its sponsorship packages. With these insights, WWE received unique activation ideas to help build and maintain their sponsorships with each brand.
“Navigate was a great resource in developing Mexican National Soccer Team's US Tour in-stadium fan survey. They understood the needs of our research and proactively provided guidelines and suggestions to enhance our research plan.” Charlie Shin Marketing Manager, Major League Soccer & Soccer United Marketing (MLS/SUM)