Navigate Research
World Wrestling Entertainment

World Wrestling Entertainment

Objectives:
WWE sought the help of Navigate Research in order to fully understand the effectiveness for two of its partnerships.
Solution:
Navigate conducted a sponsorship impact study to analyze and illustrate the value WWE delivered through both of the partnerships. In addition, Navigate provided them with its online proprietary tool, The Sponsorship Navigator™, which allowed WWE to easily measure all of its sponsorship packages.
Results:
The impact study and Navigator provided WWE with valuable information into each of its sponsorship packages. With these insights, WWE received unique activation ideas to help build and maintain their sponsorships with each brand.
“With the help of Navigate, we were able to prove and easily justify the value of our naming rights partnership with Edward Jones...Ultimately providing us the opportunity to SIGNIFICANTLY INCREASE our level of partnership with our largest team sponsor.” Mike O’Keefe VP, Corporate Sales