Navigate Research
World Wrestling Entertainment

World Wrestling Entertainment

Objectives:
WWE sought the help of Navigate Research in order to fully understand the effectiveness for two of its partnerships.
Solution:
Navigate conducted a sponsorship impact study to analyze and illustrate the value WWE delivered through both of the partnerships. In addition, Navigate provided them with its online proprietary tool, The Sponsorship Navigatorâ„¢, which allowed WWE to easily measure all of its sponsorship packages.
Results:
The impact study and Navigator provided WWE with valuable information into each of its sponsorship packages. With these insights, WWE received unique activation ideas to help build and maintain their sponsorships with each brand.
“Navigate’s approach to analysis and valuation, coupled with insights into sponsor recognition and affinity, have afforded us additional tools to positively impact our existing and prospective partners.” Paxton Wang Senior Director, Strategic Partnerships