USA Fencing sought the help of Navigate Research to assess the fair market value of several sponsorship packages, from Overall Title Sponsor to smaller event packages.
USA Fencing utilized The Sponsorship Navigator™, Navigate’s online proprietary tool, to evaluate each package and provided recommendations on how to sell the packages moving forward.
Navigate provided a short report detailing the fair market value and suggested price for each sponsorship package, which would assist USA Fencing in accurately pricing their sponsorship packages moving forward.
“Navigate is a valued partner of AAA in reaching our goals and objectives from our sponsorship efforts. We are looking forward to building a more comprehensive research platform to help evaluate our efforts.”Matthew Haas
Director of Marketing & Advertising, AAA Mid-Atlantic