Navigate Research
USA Fencing

USA Fencing

Objectives:
USA Fencing sought the help of Navigate Research to assess the fair market value of several sponsorship packages, from Overall Title Sponsor to smaller event packages.
Solution:
USA Fencing utilized The Sponsorship Navigator™, Navigate’s online proprietary tool, to evaluate each package and provided recommendations on how to sell the packages moving forward.
Results:
Navigate provided a short report detailing the fair market value and suggested price for each sponsorship package, which would assist USA Fencing in accurately pricing their sponsorship packages moving forward.
“Navigate is a valued partner of AAA in reaching our goals and objectives from our sponsorship efforts. We are looking forward to building a more comprehensive research platform to help evaluate our efforts.” Matthew Haas Director of Marketing & Advertising, AAA Mid-Atlantic