USA Fencing sought the help of Navigate Research to assess the fair market value of several sponsorship packages, from Overall Title Sponsor to smaller event packages.
USA Fencing utilized The Sponsorship Navigator™, Navigate’s online proprietary tool, to evaluate each package and provided recommendations on how to sell the packages moving forward.
Navigate provided a short report detailing the fair market value and suggested price for each sponsorship package, which would assist USA Fencing in accurately pricing their sponsorship packages moving forward.
“Navigate’s approach to analysis and valuation, coupled with insights into sponsor recognition and affinity, have afforded us additional tools to positively impact our existing and prospective partners.”Paxton Wang
Senior Director, Strategic Partnerships