United States Olympic Committee
- Objectives:
- The United States Olympic Committee sought the help of Navigate Research in order to have a comprehensive understanding of the insurance sponsorship category to aid in sponsor packaging and targeting.
- Solution:
- Navigate provided the USOC a detailed analysis of the insurance category that included competitor analysis, financial stability, sponsorship and marketing spend, best practices and category insights.
- Results:
- USOC is currently utilizing Navigate’s report to guide potential sponsor outreach and selection to fill the various insurance categories.