Navigate Research
United States Olympic Committee

United States Olympic Committee

Objectives:
The United States Olympic Committee sought the help of Navigate Research in order to have a comprehensive understanding of the insurance sponsorship category to aid in sponsor packaging and targeting.
Solution:
Navigate provided the USOC a detailed analysis of the insurance category that included competitor analysis, financial stability, sponsorship and marketing spend, best practices and category insights.
Results:
USOC is currently utilizing Navigate’s report to guide potential sponsor outreach and selection to fill the various insurance categories.
“Throughout our recent RSL jersey-front sponsorship selling process, we exclusively used Navigate Research for the partnership valuation. We had substantive C-level discussions with four separate companies, and not one person ever questioned the validity or legitimacy of any of the data or valuations that Navigate Research provided.” Andy Carroll VP of Corporate Partnerships, Real Salt Lake