Navigate Research
United States Olympic Committee

United States Olympic Committee

Objectives:
The United States Olympic Committee sought the help of Navigate Research in order to have a comprehensive understanding of the insurance sponsorship category to aid in sponsor packaging and targeting.
Solution:
Navigate provided the USOC a detailed analysis of the insurance category that included competitor analysis, financial stability, sponsorship and marketing spend, best practices and category insights.
Results:
USOC is currently utilizing Navigate’s report to guide potential sponsor outreach and selection to fill the various insurance categories.
“With the help of Navigate, we were able to prove and easily justify the value of our naming rights partnership with Edward Jones...Ultimately providing us the opportunity to SIGNIFICANTLY INCREASE our level of partnership with our largest team sponsor.” Mike O’Keefe VP, Corporate Sales