U.S. Cellular sought the help of Navigate Research in order to conduct year-over-year analysis of multiple U.S. Cellular partnerships.
Navigate provided U.S. Cellular with online market research of the general population in each region. Questionnaires were designed to be able to track performance from one year to the next.
U.S. Cellular uses the research findings to tailor their activation plans, rely on quantitative data to make renew/non-renew decisions, compare results to prior years to assess improvement and negotiate investment amounts based on sponsorship performance.
“Navigate was a great resource in developing Mexican National Soccer Team's US Tour in-stadium fan survey. They understood the needs of our research and proactively provided guidelines and suggestions to enhance our research plan.”Charlie Shin
Marketing Manager, Major League Soccer & Soccer United Marketing (MLS/SUM)