U.S. Cellular sought the help of Navigate Research in order to conduct year-over-year analysis of multiple U.S. Cellular partnerships.
Navigate provided U.S. Cellular with online market research of the general population in each region. Questionnaires were designed to be able to track performance from one year to the next.
U.S. Cellular uses the research findings to tailor their activation plans, rely on quantitative data to make renew/non-renew decisions, compare results to prior years to assess improvement and negotiate investment amounts based on sponsorship performance.
“Having third party credible proof that we are providing a 5 to 1 ROI for our sponsors not only benefits the sponsor, it actually saves the lives of children and makes America a safer place for children to live.”Ward Leber
Founder, Child Safety Network