Navigate Research
The Ohio State University

The Ohio State University

Objectives:
The Ohio State University wanted to understand the financial impact of outsourcing their media rights to a third party sports agency.
Solution:
Navigate Research conducted a media rights appraisal, as well as a contract projection for a possible media rights deal with a third party. Additionally, Navigate provided RFP assistance for the search for a media rights agency.
Results:
OSU teamed up with IMG College for the largest collegiate media rights deal in history.
“Navigate has been a valuable partner throughout this entire process. They assisted in creating a comprehensive university-banking partnership that addressed UC Berkeley’s priorities in student programming, brand alignment, campus services, and revenue support.” Solly Fulp Executive Director of University Business Partnerships & Services