Navigate Research
The Ohio State University

The Ohio State University

Objectives:
The Ohio State University wanted to understand the financial impact of outsourcing their media rights to a third party sports agency.
Solution:
Navigate Research conducted a media rights appraisal, as well as a contract projection for a possible media rights deal with a third party. Additionally, Navigate provided RFP assistance for the search for a media rights agency.
Results:
OSU teamed up with IMG College for the largest collegiate media rights deal in history.
“Having third party credible proof that we are providing a 5 to 1 ROI for our sponsors not only benefits the sponsor, it actually saves the lives of children and makes America a safer place for children to live.” Ward Leber Founder, Child Safety Network