Navigate Research
The Ohio State University

The Ohio State University

Objectives:
The Ohio State University wanted to understand the financial impact of outsourcing their media rights to a third party sports agency.
Solution:
Navigate Research conducted a media rights appraisal, as well as a contract projection for a possible media rights deal with a third party. Additionally, Navigate provided RFP assistance for the search for a media rights agency.
Results:
OSU teamed up with IMG College for the largest collegiate media rights deal in history.
“Navigate was a great resource in developing Mexican National Soccer Team's US Tour in-stadium fan survey. They understood the needs of our research and proactively provided guidelines and suggestions to enhance our research plan.” Charlie Shin Marketing Manager, Major League Soccer & Soccer United Marketing (MLS/SUM)