Navigate Research
The Ohio State University

The Ohio State University

Objectives:
The Ohio State University wanted to understand the financial impact of outsourcing their media rights to a third party sports agency.
Solution:
Navigate Research conducted a media rights appraisal, as well as a contract projection for a possible media rights deal with a third party. Additionally, Navigate provided RFP assistance for the search for a media rights agency.
Results:
OSU teamed up with IMG College for the largest collegiate media rights deal in history.
“Attn: Sports Properties - Check out AJ Maestas and @Navigate_Res...The work they are doing is changing the face of #sportsbiz” via Twitter: @BlainSkinner Blain Skinner, Executive Director of Corporate Sponsorships, LA Lakers