Navigate Research
The Ohio State University

The Ohio State University

Objectives:
The Ohio State University wanted to understand the financial impact of outsourcing their media rights to a third party sports agency.
Solution:
Navigate Research conducted a media rights appraisal, as well as a contract projection for a possible media rights deal with a third party. Additionally, Navigate provided RFP assistance for the search for a media rights agency.
Results:
OSU teamed up with IMG College for the largest collegiate media rights deal in history.
“Navigate‚Äôs approach to analysis and valuation, coupled with insights into sponsor recognition and affinity, have afforded us additional tools to positively impact our existing and prospective partners.” Paxton Wang Senior Director, Strategic Partnerships