Navigate Research
Red Bull

Red Bull

Objectives:
Red Bull sought the continued help of Navigate Research to assess its sponsorship impact among an NBA team.
Solution:
Navigate conducted multi-wave online panel studies over a period of two years, assessing four different segments: fans, non-fans, Hispanic fans and non-Hispanic fans. Navigate managed the study, including the design, programming, testing, fielding, data processing, data analysis and report creation.
Results:
The information guided Red Bull to most effectively manage the team relationship, including specific activation ideas using Navigate’s database of sports sponsorship activations.
“Navigate has been a valuable partner throughout this entire process. They assisted in creating a comprehensive university-banking partnership that addressed UC Berkeley’s priorities in student programming, brand alignment, campus services, and revenue support.” Solly Fulp Executive Director of University Business Partnerships & Services