Red Bull sought the continued help of Navigate Research to assess its sponsorship impact among an NBA team.
Navigate conducted multi-wave online panel studies over a period of two years, assessing four different segments: fans, non-fans, Hispanic fans and non-Hispanic fans. Navigate managed the study, including the design, programming, testing, fielding, data processing, data analysis and report creation.
The information guided Red Bull to most effectively manage the team relationship, including specific activation ideas using Navigate’s database of sports sponsorship activations.
“You name a scenario, they modeled it. They ran 40,000 simulations.”Bob Bowlsby