Red Bull sought the continued help of Navigate Research to assess its sponsorship impact among an NBA team.
Navigate conducted multi-wave online panel studies over a period of two years, assessing four different segments: fans, non-fans, Hispanic fans and non-Hispanic fans. Navigate managed the study, including the design, programming, testing, fielding, data processing, data analysis and report creation.
The information guided Red Bull to most effectively manage the team relationship, including specific activation ideas using Navigate’s database of sports sponsorship activations.
“Throughout our recent RSL jersey-front sponsorship selling process, we exclusively used Navigate Research for the partnership valuation. At the end, we successfully secured one of the top MLS jersey deals, with a ten (10) year commitment fully valued at the Navigate Research valuation.”Andy Carroll
VP of Corporate Partnerships, Real Salt Lake