Navigate Research
Red Bull

Red Bull

Objectives:
Red Bull sought the continued help of Navigate Research to assess its sponsorship impact among an NBA team.
Solution:
Navigate conducted multi-wave online panel studies over a period of two years, assessing four different segments: fans, non-fans, Hispanic fans and non-Hispanic fans. Navigate managed the study, including the design, programming, testing, fielding, data processing, data analysis and report creation.
Results:
The information guided Red Bull to most effectively manage the team relationship, including specific activation ideas using Navigate’s database of sports sponsorship activations.
“Navigate is a valued partner of AAA in reaching our goals and objectives from our sponsorship efforts. We are looking forward to building a more comprehensive research platform to help evaluate our efforts.” Matthew Haas Director of Marketing & Advertising, AAA Mid-Atlantic