Providence Sports & Entertainment
- Providence Sports & Entertainment sought the help of Navigate Research in order to understand and measure the value of each of its sponsorships packages.
- Navigate provided Providence Sports with their online proprietary software tool, The Sponsorship Navigator™ to assist them in better evaluating their marketing and sponsorship assets to assist with renewals and future selling.
- The Navigator allowed Providence Sports & Entertainment to run all of their possible assets through the Navigator and calculate the fair market value for each of its current and potential sponsorships. In turn, Providence Sports was able to get accurate values for each of its assets to assist with selling sponsorships and renewals.