Navigate Research
National Football League

National Football League

Objectives:
The NFL sought the help of Navigate Research for a comprehensive understanding of every league level sponsorship category during its renewal negotiations.
Solution:
Navigate conducted sponsorship category overviews for the NFL each season with data that included industry trends, competitor overviews, sponsorship spend and various best practices.
Results:
The NFL is utilizing the information from each Navigate report for league level sponsorship negotiations.
“With the help of Navigate, we were able to prove and easily justify the value of our naming rights partnership with Edward Jones...Ultimately providing us the opportunity to SIGNIFICANTLY INCREASE our level of partnership with our largest team sponsor.” Mike O’Keefe VP, Corporate Sales