Navigate Research
National Football League

National Football League

Objectives:
The NFL sought the help of Navigate Research for a comprehensive understanding of every league level sponsorship category during its renewal negotiations.
Solution:
Navigate conducted sponsorship category overviews for the NFL each season with data that included industry trends, competitor overviews, sponsorship spend and various best practices.
Results:
The NFL is utilizing the information from each Navigate report for league level sponsorship negotiations.
“Requests from our sales team are fast and furious for the Sponsorship Navigator proposals.” Bill Zachry Director, Partnership Marketing