Navigate Research
National Football League

National Football League

Objectives:
The NFL sought the help of Navigate Research for a comprehensive understanding of every league level sponsorship category during its renewal negotiations.
Solution:
Navigate conducted sponsorship category overviews for the NFL each season with data that included industry trends, competitor overviews, sponsorship spend and various best practices.
Results:
The NFL is utilizing the information from each Navigate report for league level sponsorship negotiations.
“Navigate Research was an integral partner to the success of our Thrivent Racing program. They were a strategic marketing resource and expert who helped us shape our research to uncover actionable insights.” Craig Stacey VP of Marketing Strategy and Consulting Services