Navigate Research
National Football League

National Football League

Objectives:
The NFL sought the help of Navigate Research for a comprehensive understanding of every league level sponsorship category during its renewal negotiations.
Solution:
Navigate conducted sponsorship category overviews for the NFL each season with data that included industry trends, competitor overviews, sponsorship spend and various best practices.
Results:
The NFL is utilizing the information from each Navigate report for league level sponsorship negotiations.
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