Navigate Research
National Football League

National Football League

Objectives:
The NFL sought the help of Navigate Research for a comprehensive understanding of every league level sponsorship category during its renewal negotiations.
Solution:
Navigate conducted sponsorship category overviews for the NFL each season with data that included industry trends, competitor overviews, sponsorship spend and various best practices.
Results:
The NFL is utilizing the information from each Navigate report for league level sponsorship negotiations.
“Navigate advised NACMA on sponsorship inventory pricing, inventory offerings, and assisted in the over-all sponsorship strategic plan. With the navigate partnership, NACMA saw over a 150% increase in its corporate partner program. AJ Maestas and his team were a wonderful group to work with. Navigate was vital in NACMA’s sponsorship advancements. ” Eric Buskirk National Association of Collegiate Administrators