Navigate Research
Monumental Sports and Entertainment

Monumental Sports and Entertainment

Objectives:
Monumental Sports and Entertainment sought the help of Navigate Research to assess the exposure value a jersey sponsor received for being featured on the WNBA team’s jersey, as well as additional assets provided in the sponsorship package.
Solution:
Navigate evaluated the potential jersey partner sponsorship package for the team, providing a fair market value, a three year recap deck, and demographic research.
Results:
The recap deck allowed Monumental to prove that the investment made by the sponsor was justified, which helped them in negotiations during the renewal process or until a new sponsor was found.
“Throughout our recent RSL jersey-front sponsorship selling process, we exclusively used Navigate Research for the partnership valuation. We had substantive C-level discussions with four separate companies, and not one person ever questioned the validity or legitimacy of any of the data or valuations that Navigate Research provided.” Andy Carroll VP of Corporate Partnerships, Real Salt Lake