Navigate Research
Monumental Sports and Entertainment

Monumental Sports and Entertainment

Objectives:
Monumental Sports and Entertainment sought the help of Navigate Research to assess the exposure value a jersey sponsor received for being featured on the WNBA team’s jersey, as well as additional assets provided in the sponsorship package.
Solution:
Navigate evaluated the potential jersey partner sponsorship package for the team, providing a fair market value, a three year recap deck, and demographic research.
Results:
The recap deck allowed Monumental to prove that the investment made by the sponsor was justified, which helped them in negotiations during the renewal process or until a new sponsor was found.
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