Navigate Research
Monumental Sports and Entertainment

Monumental Sports and Entertainment

Objectives:
Monumental Sports and Entertainment sought the help of Navigate Research to assess the exposure value a jersey sponsor received for being featured on the WNBA team’s jersey, as well as additional assets provided in the sponsorship package.
Solution:
Navigate evaluated the potential jersey partner sponsorship package for the team, providing a fair market value, a three year recap deck, and demographic research.
Results:
The recap deck allowed Monumental to prove that the investment made by the sponsor was justified, which helped them in negotiations during the renewal process or until a new sponsor was found.
“Attn: Sports Properties - Check out AJ Maestas and @Navigate_Res...The work they are doing is changing the face of #sportsbiz” via Twitter: @BlainSkinner Blain Skinner, Executive Director of Corporate Sponsorships, LA Lakers