MoneyGram asked Navigate Research to investigate the impact and effectiveness of their major sponsorship investment: the ICC Cricket World Cup.
Navigate conducted multiple face-to-face market research surveys with respondents who recently sent or received wire transfers from abroad. The study was conducted in India, the U.K., the USA and the United Arab Emirates (UAE).
Navigate was able to clearly identify strengths and weaknesses in MoneyGram’s sponsorship and activation investments. As a result of the research, MoneyGram implemented a number of changes to its marketing efforts.
“Throughout our recent RSL jersey-front sponsorship selling process, we exclusively used Navigate Research for the partnership valuation. We had substantive C-level discussions with four separate companies, and not one person ever questioned the validity or legitimacy of any of the data or valuations that Navigate Research provided.”Andy Carroll
VP of Corporate Partnerships, Real Salt Lake