MoneyGram asked Navigate Research to investigate the impact and effectiveness of their major sponsorship investment: the ICC Cricket World Cup.
Navigate conducted multiple face-to-face market research surveys with respondents who recently sent or received wire transfers from abroad. The study was conducted in India, the U.K., the USA and the United Arab Emirates (UAE).
Navigate was able to clearly identify strengths and weaknesses in MoneyGram’s sponsorship and activation investments. As a result of the research, MoneyGram implemented a number of changes to its marketing efforts.
“Navigate is a valued partner of AAA in reaching our goals and objectives from our sponsorship efforts. We are looking forward to building a more comprehensive research platform to help evaluate our efforts.”Matthew Haas
Director of Marketing & Advertising, AAA Mid-Atlantic