Navigate Research
Maple Leaf Sports and Entertainment

Maple Leaf Sports and Entertainment

Objectives:
Maple Leaf Sports and Entertainment sought the help of Navigate Research to measure the impact of a jersey sponsorship, distinct from the impact it achieves via the stadium naming rights relationship.
Solution:
Navigate designed and executed a Sponsorship Impact & ROI Study for and MLS Club comparing and contrasting the impact of the sponsorship between fans who are aware versus the general population of the local region.
Results:
The club was able to renew its relationship with the sponsor for a record fee, in part due to the detailed feedback received from Navigate’s research.
“Navigate has been a valuable partner throughout this entire process. They assisted in creating a comprehensive university-banking partnership that addressed UC Berkeley’s priorities in student programming, brand alignment, campus services, and revenue support.” Solly Fulp Executive Director of University Business Partnerships & Services