Navigate Research
Maple Leaf Sports and Entertainment

Maple Leaf Sports and Entertainment

Objectives:
Maple Leaf Sports and Entertainment sought the help of Navigate Research to measure the impact of a jersey sponsorship, distinct from the impact it achieves via the stadium naming rights relationship.
Solution:
Navigate designed and executed a Sponsorship Impact & ROI Study for and MLS Club comparing and contrasting the impact of the sponsorship between fans who are aware versus the general population of the local region.
Results:
The club was able to renew its relationship with the sponsor for a record fee, in part due to the detailed feedback received from Navigate’s research.
“With the help of Navigate, we were able to prove and easily justify the value of our naming rights partnership with Edward Jones...Ultimately providing us the opportunity to SIGNIFICANTLY INCREASE our level of partnership with our largest team sponsor.” Mike O’Keefe VP, Corporate Sales