Navigate Research
Maple Leaf Sports and Entertainment

Maple Leaf Sports and Entertainment

Objectives:
Maple Leaf Sports and Entertainment sought the help of Navigate Research to measure the impact of a jersey sponsorship, distinct from the impact it achieves via the stadium naming rights relationship.
Solution:
Navigate designed and executed a Sponsorship Impact & ROI Study for and MLS Club comparing and contrasting the impact of the sponsorship between fans who are aware versus the general population of the local region.
Results:
The club was able to renew its relationship with the sponsor for a record fee, in part due to the detailed feedback received from Navigate’s research.
“Navigate Research was an integral partner to the success of our Thrivent Racing program. They were a strategic marketing resource and expert who helped us shape our research to uncover actionable insights.” Craig Stacey VP of Marketing Strategy and Consulting Services