Navigate Research
Major League Soccer

Major League Soccer

Objectives:
MLS retained Navigate Research to understand the customer perspective on its strengths and weaknesses.
Solution:
Navigate completed fan studies with more than 6,500 season ticket holders from all 15 MLS clubs, assessing season ticket holders’ experiences, behaviors, interests and purchase barriers.
Results:
Navigate analyzed and reported findings to the League office and to each MLS club to provide individualized and comparative insights. The League and clubs used the information to make critical decisions for the season ticket renewal period, including offering referral programs and making changes to seating configurations.
“Throughout our recent RSL jersey-front sponsorship selling process, we exclusively used Navigate Research for the partnership valuation. At the end, we successfully secured one of the top MLS jersey deals, with a ten (10) year commitment fully valued at the Navigate Research valuation.” Andy Carroll VP of Corporate Partnerships, Real Salt Lake