MLS retained Navigate Research to understand the customer perspective on its strengths and weaknesses.
Navigate completed fan studies with more than 6,500 season ticket holders from all 15 MLS clubs, assessing season ticket holders’ experiences, behaviors, interests and purchase barriers.
Navigate analyzed and reported findings to the League office and to each MLS club to provide individualized and comparative insights. The League and clubs used the information to make critical decisions for the season ticket renewal period, including offering referral programs and making changes to seating configurations.
“Navigate has been a valuable partner throughout this entire process. They assisted in creating a comprehensive university-banking partnership that addressed UC Berkeley’s priorities in student programming, brand alignment, campus services, and revenue support.”Solly Fulp
Executive Director of University Business Partnerships & Services