Navigate Research
Los Angeles Lakers

Los Angeles Lakers

Objectives:
The Los Angeles Lakers sought the help of Navigate Research to assess the rate card values for all of their current elements.
Solution:
The Lakers purchased Navigate’s Sponorship Navigator ™ and we worked with them to run all of their assets through the tool. Navigate also provided the Lakers with a comparison of fair market values and their current rates, which helped them reassess their rate card.
Results:
The Navigator results supplied the Lakers with quantifiable data that provided insight into the values of all the elements on their rate card. This allowed them to better understand their current values and determine if anything needed to be adjusted accordingly.
“Having third party credible proof that we are providing a 5 to 1 ROI for our sponsors not only benefits the sponsor, it actually saves the lives of children and makes America a safer place for children to live.” Ward Leber Founder, Child Safety Network