Navigate Research
Los Angeles Lakers

Los Angeles Lakers

Objectives:
The Los Angeles Lakers sought the help of Navigate Research to assess the rate card values for all of their current elements.
Solution:
The Lakers purchased Navigate’s Sponorship Navigator ™ and we worked with them to run all of their assets through the tool. Navigate also provided the Lakers with a comparison of fair market values and their current rates, which helped them reassess their rate card.
Results:
The Navigator results supplied the Lakers with quantifiable data that provided insight into the values of all the elements on their rate card. This allowed them to better understand their current values and determine if anything needed to be adjusted accordingly.
“Throughout our recent RSL jersey-front sponsorship selling process, we exclusively used Navigate Research for the partnership valuation. We had substantive C-level discussions with four separate companies, and not one person ever questioned the validity or legitimacy of any of the data or valuations that Navigate Research provided.” Andy Carroll VP of Corporate Partnerships, Real Salt Lake