The Los Angeles Lakers sought the help of Navigate Research to assess the rate card values for all of their current elements.
The Lakers purchased Navigate’s Sponorship Navigator ™ and we worked with them to run all of their assets through the tool. Navigate also provided the Lakers with a comparison of fair market values and their current rates, which helped them reassess their rate card.
The Navigator results supplied the Lakers with quantifiable data that provided insight into the values of all the elements on their rate card. This allowed them to better understand their current values and determine if anything needed to be adjusted accordingly.
“Navigate is a valued partner of AAA in reaching our goals and objectives from our sponsorship efforts. We are looking forward to building a more comprehensive research platform to help evaluate our efforts.”Matthew Haas
Director of Marketing & Advertising, AAA Mid-Atlantic