The Los Angeles Lakers sought the help of Navigate Research to assess the rate card values for all of their current elements.
The Lakers purchased Navigate’s Sponorship Navigator ™ and we worked with them to run all of their assets through the tool. Navigate also provided the Lakers with a comparison of fair market values and their current rates, which helped them reassess their rate card.
The Navigator results supplied the Lakers with quantifiable data that provided insight into the values of all the elements on their rate card. This allowed them to better understand their current values and determine if anything needed to be adjusted accordingly.
“Navigate is a dedicated, smart & action-oriented research partner that constantly thinks about ways to make your project better – without you even asking.”Lizi Cruz
Senior Director of Global Insights