The Kansas City Chiefs sought the help of Navigate Research to determine the exposure value a potential field naming rights partner would receive for entitlement at Arrowhead Stadium.
Navigate conducted a comprehensive exposure value analysis of the potential naming rights agreement. From diligently evaluating all the various points of exposure a sponsor would receive from the Chiefs’ allocated sponsorship assets, Navigate was able to ascertain the true market value of the sponsorship.
The Chiefs are currently utilizing the valuation report to demonstrate the value prospective sponsors can achieve from the field entitlement at Arrowhead Stadium, as well as the accompanying sponsorship assets. The study allows sponsor prospects to see tangible, justified values that can be garnered through a partnership with the team
“Throughout our recent RSL jersey-front sponsorship selling process, we exclusively used Navigate Research for the partnership valuation. We had substantive C-level discussions with four separate companies, and not one person ever questioned the validity or legitimacy of any of the data or valuations that Navigate Research provided.”Andy Carroll
VP of Corporate Partnerships, Real Salt Lake