D.C. United sought the assistance of Navigate Research in order to assess the exposure value a D.C. United jersey sponsor would receive for being featured on the team’s jersey, as well as the comprehensive package of sponsorship assets that accompany the jersey in such a partnership.
Navigate assessed the overall exposure value a potential new jersey sponsor would receive from the sponsorship assets the club would allocate for the new partner. Navigate also provided bench-marking information, prospective sponsor profiles, as well key insights to help guide D.C. United during its search and acquisition of a new jersey partner.
Navigate provided a report detailing the overall value for a jersey sponsor that included projections based on different levels of success for the team. This report aided D.C. United in identifying and signing a new jersey partner just before the 2014 season began.
“Navigate’s approach to analysis and valuation, coupled with insights into sponsor recognition and affinity, have afforded us additional tools to positively impact our existing and prospective partners.”Paxton Wang
Senior Director, Strategic Partnerships