Child Safety Network sought the help of Navigate Research in order to ascertain the exposure value a partner would receive from sponsoring the Network’s Safe Bus Program.
Navigate conducted a comprehensive sponsorship appraisal analysis of CSN’s inventory, including school bus signage, mobile messaging, allocated advertising, exposure opportunities at participating schools, earned media exposure, and the premium value a sponsor would receive for associating itself with such a program.
Child Safety Network utilized Navigate’s research and insights to determine what fair and justifiable fee the organization should be going to market with to obtain a sponsor for the program.
"Child Safety Network (“CSN”) has depended on corporate sponsors for the past 25 years to emerge as the nations’ leading child safety organization in America. Recently we depended on Navigate to appraise the value of our new corporately sponsored “CSN Safe Bus” campaign. Our experience with Navigate was outstanding; and we would recommend them to our colleagues. Having third party credible proof that we are providing a 5 to 1 ROI for our sponsors not only benefits the sponsor, it actually saves the lives of children and makes America a safer place for children to live." – Ward Leber, Founder Child Safety Network
“Navigate’s approach to analysis and valuation, coupled with insights into sponsor recognition and affinity, have afforded us additional tools to positively impact our existing and prospective partners.”Paxton Wang
Senior Director, Strategic Partnerships