Navigate Research
Cancer Treatment Centers of America

Cancer Treatment Centers of America

Objectives:
Cancer Treatment Centers of America (CTCA) sought the help of Navigate Research in order to enhance and refresh its existing Sponsorship Fit Decision Making Tool, that was previously implemented by the Navigate team in 2010.
Solution:
Navigate provided CTCA with a refreshed customized sponsorship selection tool, known as the E-Vent E-valuator. The enhanced tool consisted of updated elements including a social media aspect that allowed CTCA to evaluate their Twitter, Facebook and other social media sites.
Results:
CTCA is currently implementing the refreshed E-Vent E-Valuator tool internally and plan to use it going forward to evaluate all of their potential sponsorship deals.
“With the help of Navigate, we were able to prove and easily justify the value of our naming rights partnership with Edward Jones...Ultimately providing us the opportunity to SIGNIFICANTLY INCREASE our level of partnership with our largest team sponsor.” Mike O’Keefe VP, Corporate Sales