Navigate Research
Cancer Treatment Centers of America

Cancer Treatment Centers of America

Objectives:
Cancer Treatment Centers of America (CTCA) sought the help of Navigate Research in order to enhance and refresh its existing Sponsorship Fit Decision Making Tool, that was previously implemented by the Navigate team in 2010.
Solution:
Navigate provided CTCA with a refreshed customized sponsorship selection tool, known as the E-Vent E-valuator. The enhanced tool consisted of updated elements including a social media aspect that allowed CTCA to evaluate their Twitter, Facebook and other social media sites.
Results:
CTCA is currently implementing the refreshed E-Vent E-Valuator tool internally and plan to use it going forward to evaluate all of their potential sponsorship deals.
“Regardless of objectives, Navigate is committed to developing a strategic approach and arming MSG with all of the relevant information needed to be more successful.” Justin Johnson Senior Vice President, Partnership Strategy