Austin Sports Center sought the help of Navigate Research to asses its current inventory portfolio relating to the Lone Start Classic Tournament, as well as its sponsorship development.
Navigate conducted a comprehensive exposure-value analysis for Austin Sports Center including the media value, qualitative benefits and quantitative benefits. In addition, Navigate also provided recommendations and a 10-year projection scenario.
The final report provided Austin Sports Center with recommendations on how to best package its sponsorship elements associated with the Lone Star Classic in order to maximize effectiveness and value for potential sponsors. It also detailed several multi-year projections based on different packages.
“Navigate is a valued partner of AAA in reaching our goals and objectives from our sponsorship efforts. We are looking forward to building a more comprehensive research platform to help evaluate our efforts.”Matthew Haas
Director of Marketing & Advertising, AAA Mid-Atlantic