Austin Sports Center sought the help of Navigate Research to asses its current inventory portfolio relating to the Lone Start Classic Tournament, as well as its sponsorship development.
Navigate conducted a comprehensive exposure-value analysis for Austin Sports Center including the media value, qualitative benefits and quantitative benefits. In addition, Navigate also provided recommendations and a 10-year projection scenario.
The final report provided Austin Sports Center with recommendations on how to best package its sponsorship elements associated with the Lone Star Classic in order to maximize effectiveness and value for potential sponsors. It also detailed several multi-year projections based on different packages.
“Navigate advised NACMA on sponsorship inventory pricing, inventory offerings, and assisted in the over-all sponsorship strategic plan. With the navigate partnership, NACMA saw over a 150% increase in its corporate partner program. AJ Maestas and his team were a wonderful group to work with. Navigate was vital in NACMA’s sponsorship advancements. ”Eric Buskirk
National Association of Collegiate Administrators