Austin Sports Center sought the help of Navigate Research to asses its current inventory portfolio relating to the Lone Start Classic Tournament, as well as its sponsorship development.
Navigate conducted a comprehensive exposure-value analysis for Austin Sports Center including the media value, qualitative benefits and quantitative benefits. In addition, Navigate also provided recommendations and a 10-year projection scenario.
The final report provided Austin Sports Center with recommendations on how to best package its sponsorship elements associated with the Lone Star Classic in order to maximize effectiveness and value for potential sponsors. It also detailed several multi-year projections based on different packages.
“Navigate was a great resource in developing Mexican National Soccer Team's US Tour in-stadium fan survey. They understood the needs of our research and proactively provided guidelines and suggestions to enhance our research plan.”Charlie Shin
Marketing Manager, Major League Soccer & Soccer United Marketing (MLS/SUM)