Navigate Research
Austin Sports Center

Austin Sports Center

Objectives:
Austin Sports Center sought the help of Navigate Research to asses its current inventory portfolio relating to the Lone Start Classic Tournament, as well as its sponsorship development.
Solution:
Navigate conducted a comprehensive exposure-value analysis for Austin Sports Center including the media value, qualitative benefits and quantitative benefits. In addition, Navigate also provided recommendations and a 10-year projection scenario.
Results:
The final report provided Austin Sports Center with recommendations on how to best package its sponsorship elements associated with the Lone Star Classic in order to maximize effectiveness and value for potential sponsors. It also detailed several multi-year projections based on different packages.
“Navigate has been a valuable partner throughout this entire process. They assisted in creating a comprehensive university-banking partnership that addressed UC Berkeley’s priorities in student programming, brand alignment, campus services, and revenue support.” Solly Fulp Executive Director of University Business Partnerships & Services