AT&T secured the services of Navigate Research to help understand the effectiveness of its sponsorship of the Major League Soccer All Star game among attendees, as well as among local and national soccer fans. In addition, AT&T subsequently reached out to Navigate to understand its Outside Lands Music Festival sponsorship.
Navigate designed a combination of on-site intercept and online panel research studies to provide AT&T with crucial information about its sponsorship effort.
The information gathered from actual attendees, as well as from fans who did not attend the event, provided AT&T with key insights to evaluate and respond to its sponsorship effort.
“Regardless of objectives, Navigate is committed to developing a strategic approach and arming MSG with all of the relevant information needed to be more successful.”Justin Johnson
Senior Vice President, Partnership Strategy