To determine the potential revenue lift that a banking partner with Arizona State University could achieve through a comprehensive sponsorship with the school.
Navigate analyzed possible cost savings and profits from the sponsorship through two different models. One model projected the lifetime customer value for each incremental customer gained through the sponsorship, while another model calculated the marketing spend that would have to be made to capture the incremental customers that a banking partner would likely achieve through the sponsorship.
ASU used the calculated results of the two models to negotiate terms with a banking partner for the school resulting in the largest collegiate sponsorship deal in history.
“Navigate is a valued partner of AAA in reaching our goals and objectives from our sponsorship efforts. We are looking forward to building a more comprehensive research platform to help evaluate our efforts.”Matthew Haas
Director of Marketing & Advertising, AAA Mid-Atlantic