To determine the potential revenue lift that a banking partner with Arizona State University could achieve through a comprehensive sponsorship with the school.
Navigate analyzed possible cost savings and profits from the sponsorship through two different models. One model projected the lifetime customer value for each incremental customer gained through the sponsorship, while another model calculated the marketing spend that would have to be made to capture the incremental customers that a banking partner would likely achieve through the sponsorship.
ASU used the calculated results of the two models to negotiate terms with a banking partner for the school resulting in the largest collegiate sponsorship deal in history.
“Attn: Sports Properties - Check out AJ Maestas and @Navigate_Res...The work they are doing is changing the face of #sportsbiz”via Twitter: @BlainSkinner
Blain Skinner, Executive Director of Corporate Sponsorships, LA Lakers