To determine the potential revenue lift that a banking partner with Arizona State University could achieve through a comprehensive sponsorship with the school.
Navigate analyzed possible cost savings and profits from the sponsorship through two different models. One model projected the lifetime customer value for each incremental customer gained through the sponsorship, while another model calculated the marketing spend that would have to be made to capture the incremental customers that a banking partner would likely achieve through the sponsorship.
ASU used the calculated results of the two models to negotiate terms with a banking partner for the school resulting in the largest collegiate sponsorship deal in history.
“Regardless of objectives, Navigate is committed to developing a strategic approach and arming MSG with all of the relevant information needed to be more successful.”Justin Johnson
Senior Vice President, Partnership Strategy