Airport Marketing Income sought the help of Navigate Research to determine the exposure value Lexus was generating through its sponsorship of the Passport Gold Program (a privileged parking program) that has been implemented at Logan International Airport.
Navigate conducted a comprehensive exposure value analysis of Lexus’ sponsorship reaching both those who utilized the program and Logan International airport visitors who were exposed to it. From evaluating all the various points of exposure Lexus received Navigate was able to ascertain the true market value of the sponsorship.
AMI is currently utilizing the valuation report as a case study during its sales presentations to demonstrate the value a sponsor can achieve by partnering with the company. The study allows sponsor prospects to see tangible, justified values that can be garnered through AMI’s marketing programs.
“Throughout our recent RSL jersey-front sponsorship selling process, we exclusively used Navigate Research for the partnership valuation. At the end, we successfully secured one of the top MLS jersey deals, with a ten (10) year commitment fully valued at the Navigate Research valuation.”Andy Carroll
VP of Corporate Partnerships, Real Salt Lake