TopGolf wanted to develop a systematic plan to maximize their sponsorship revenue from existing locations, as well as future planned locations across the country.
Navigate Research conducted a full appraisal audit of all TopGolf sponsorship inventory and recommended a comprehensive sponsorship selling strategy complete with sponsorship packages, tiers, new element ideas, target categories and projected sponsorship revenue over the next 10 years.
TopGolf is currently utilizing the recommended rates, tiers and sales targets to actively search for long term partnerships.
“Navigate is a valued partner of AAA in reaching our goals and objectives from our sponsorship efforts. We are looking forward to building a more comprehensive research platform to help evaluate our efforts.”Matthew Haas
Director of Marketing & Advertising, AAA Mid-Atlantic