Navigate Research
TopGolf

TopGolf

Objectives:
TopGolf wanted to develop a systematic plan to maximize their sponsorship revenue from existing locations, as well as future planned locations across the country.
Solution:
Navigate Research conducted a full appraisal audit of all TopGolf sponsorship inventory and recommended a comprehensive sponsorship selling strategy complete with sponsorship packages, tiers, new element ideas, target categories and projected sponsorship revenue over the next 10 years.
Results:
TopGolf is currently utilizing the recommended rates, tiers and sales targets to actively search for long term partnerships.
“Navigate has been a valuable partner throughout this entire process. They assisted in creating a comprehensive university-banking partnership that addressed UC Berkeley’s priorities in student programming, brand alignment, campus services, and revenue support.” Solly Fulp Executive Director of University Business Partnerships & Services