TopGolf wanted to develop a systematic plan to maximize their sponsorship revenue from existing locations, as well as future planned locations across the country.
Navigate Research conducted a full appraisal audit of all TopGolf sponsorship inventory and recommended a comprehensive sponsorship selling strategy complete with sponsorship packages, tiers, new element ideas, target categories and projected sponsorship revenue over the next 10 years.
TopGolf is currently utilizing the recommended rates, tiers and sales targets to actively search for long term partnerships.
“Navigate’s approach to analysis and valuation, coupled with insights into sponsor recognition and affinity, have afforded us additional tools to positively impact our existing and prospective partners.”Paxton Wang
Senior Director, Strategic Partnerships