Navigate Research
TopGolf

TopGolf

Objectives:
TopGolf wanted to develop a systematic plan to maximize their sponsorship revenue from existing locations, as well as future planned locations across the country.
Solution:
Navigate Research conducted a full appraisal audit of all TopGolf sponsorship inventory and recommended a comprehensive sponsorship selling strategy complete with sponsorship packages, tiers, new element ideas, target categories and projected sponsorship revenue over the next 10 years.
Results:
TopGolf is currently utilizing the recommended rates, tiers and sales targets to actively search for long term partnerships.
“Navigate is a valued partner of AAA in reaching our goals and objectives from our sponsorship efforts. We are looking forward to building a more comprehensive research platform to help evaluate our efforts.” Matthew Haas Director of Marketing & Advertising, AAA Mid-Atlantic