TopGolf wanted to develop a systematic plan to maximize their sponsorship revenue from existing locations, as well as future planned locations across the country.
Navigate Research conducted a full appraisal audit of all TopGolf sponsorship inventory and recommended a comprehensive sponsorship selling strategy complete with sponsorship packages, tiers, new element ideas, target categories and projected sponsorship revenue over the next 10 years.
TopGolf is currently utilizing the recommended rates, tiers and sales targets to actively search for long term partnerships.
“Navigate has been a valuable partner throughout this entire process. They assisted in creating a comprehensive university-banking partnership that addressed UC Berkeley’s priorities in student programming, brand alignment, campus services, and revenue support.”Solly Fulp
Executive Director of University Business Partnerships & Services