Sony PlayStation sought to measure the impact and effectiveness of the PlayStation on-site activation at the 2012 Lollapalooza music festival.
Navigate Research completed nearly 1,200 on-site intercept interviews, coupled with longitudinal (follow-up) research waves among select respondents.
Sony PlayStation learned about the differences between general festival attendees and attendees who seek out the PlayStation activation, as well as the impact and return of the activation among participants.
“Throughout our recent RSL jersey-front sponsorship selling process, we exclusively used Navigate Research for the partnership valuation. At the end, we successfully secured one of the top MLS jersey deals, with a ten (10) year commitment fully valued at the Navigate Research valuation.”Andy Carroll
VP of Corporate Partnerships, Real Salt Lake