Sony PlayStation sought to measure the impact and effectiveness of the PlayStation on-site activation at the 2012 Lollapalooza music festival.
Navigate Research completed nearly 1,200 on-site intercept interviews, coupled with longitudinal (follow-up) research waves among select respondents.
Sony PlayStation learned about the differences between general festival attendees and attendees who seek out the PlayStation activation, as well as the impact and return of the activation among participants.
“Our experience with Navigate was outstanding; and we would recommend them to our colleagues.”Ward Leber
Founder, Child Safety Network