Navigate Research
SONY Playstation

SONY Playstation

Objectives:
Sony PlayStation sought to measure the impact and effectiveness of the PlayStation on-site activation at the 2012 Lollapalooza music festival.
Solution:
Navigate Research completed nearly 1,200 on-site intercept interviews, coupled with longitudinal (follow-up) research waves among select respondents.
Results:
Sony PlayStation learned about the differences between general festival attendees and attendees who seek out the PlayStation activation, as well as the impact and return of the activation among participants.
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