Sony PlayStation sought to measure the impact and effectiveness of the PlayStation on-site activation at the 2012 Lollapalooza music festival.
Navigate Research completed nearly 1,200 on-site intercept interviews, coupled with longitudinal (follow-up) research waves among select respondents.
Sony PlayStation learned about the differences between general festival attendees and attendees who seek out the PlayStation activation, as well as the impact and return of the activation among participants.
“Navigate is a valued partner of AAA in reaching our goals and objectives from our sponsorship efforts. We are looking forward to building a more comprehensive research platform to help evaluate our efforts.”Matthew Haas
Director of Marketing & Advertising, AAA Mid-Atlantic