Pernod-Ricard sought Navigate Research's services in order to understand the effectiveness of its partnership with an MLS team among attendees who experienced the on-site sampling of Pernod-Ricard’s Jameson Irish Whiskey brand.
Navigate conducted online interviews using the team’s database of fans. Navigate was able to survey nearly 1,000 attendees who consume spirits, including over 200 Hispanics.
The results clearly demonstrated to Pernod-Ricard how well its on-site activations broke through the clutter and how participants reacted to the free sampling. Strengths and weaknesses of the program were uncovered and helped Pernod-Ricard and the team effectively partner with one another in the future.
“Navigate is a valued partner of AAA in reaching our goals and objectives from our sponsorship efforts. We are looking forward to building a more comprehensive research platform to help evaluate our efforts.”Matthew Haas
Director of Marketing & Advertising, AAA Mid-Atlantic