Pernod-Ricard sought Navigate Research's services in order to understand the effectiveness of its partnership with an MLS team among attendees who experienced the on-site sampling of Pernod-Ricard’s Jameson Irish Whiskey brand.
Navigate conducted online interviews using the team’s database of fans. Navigate was able to survey nearly 1,000 attendees who consume spirits, including over 200 Hispanics.
The results clearly demonstrated to Pernod-Ricard how well its on-site activations broke through the clutter and how participants reacted to the free sampling. Strengths and weaknesses of the program were uncovered and helped Pernod-Ricard and the team effectively partner with one another in the future.
“Navigate has been a valuable partner throughout this entire process. They assisted in creating a comprehensive university-banking partnership that addressed UC Berkeley’s priorities in student programming, brand alignment, campus services, and revenue support.”Solly Fulp
Executive Director of University Business Partnerships & Services