Navigate Research
Pernod-Ricard

Pernod-Ricard

Objectives:
Pernod-Ricard sought Navigate Research's services in order to understand the effectiveness of its partnership with an MLS team among attendees who experienced the on-site sampling of Pernod-Ricard’s Jameson Irish Whiskey brand.
Solution:
Navigate conducted online interviews using the team’s database of fans. Navigate was able to survey nearly 1,000 attendees who consume spirits, including over 200 Hispanics.
Results:
The results clearly demonstrated to Pernod-Ricard how well its on-site activations broke through the clutter and how participants reacted to the free sampling. Strengths and weaknesses of the program were uncovered and helped Pernod-Ricard and the team effectively partner with one another in the future.
“Throughout our recent RSL jersey-front sponsorship selling process, we exclusively used Navigate Research for the partnership valuation. At the end, we successfully secured one of the top MLS jersey deals, with a ten (10) year commitment fully valued at the Navigate Research valuation.” Andy Carroll VP of Corporate Partnerships, Real Salt Lake