Navigate Research
Pernod-Ricard

Pernod-Ricard

Objectives:
Pernod-Ricard sought Navigate Research's services in order to understand the effectiveness of its partnership with an MLS team among attendees who experienced the on-site sampling of Pernod-Ricard’s Jameson Irish Whiskey brand.
Solution:
Navigate conducted online interviews using the team’s database of fans. Navigate was able to survey nearly 1,000 attendees who consume spirits, including over 200 Hispanics.
Results:
The results clearly demonstrated to Pernod-Ricard how well its on-site activations broke through the clutter and how participants reacted to the free sampling. Strengths and weaknesses of the program were uncovered and helped Pernod-Ricard and the team effectively partner with one another in the future.
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