Pernod-Ricard sought Navigate Research's services in order to understand the effectiveness of its partnership with an MLS team among attendees who experienced the on-site sampling of Pernod-Ricard’s Jameson Irish Whiskey brand.
Navigate conducted online interviews using the team’s database of fans. Navigate was able to survey nearly 1,000 attendees who consume spirits, including over 200 Hispanics.
The results clearly demonstrated to Pernod-Ricard how well its on-site activations broke through the clutter and how participants reacted to the free sampling. Strengths and weaknesses of the program were uncovered and helped Pernod-Ricard and the team effectively partner with one another in the future.
“Throughout our recent RSL jersey-front sponsorship selling process, we exclusively used Navigate Research for the partnership valuation. We had substantive C-level discussions with four separate companies, and not one person ever questioned the validity or legitimacy of any of the data or valuations that Navigate Research provided.”Andy Carroll
VP of Corporate Partnerships, Real Salt Lake