OfficeMax sought the help of Navigate Research in order to analyze the impact and effectiveness of their sponsorship of the Hockey City Classic and overall Target Chicago campaign.
Navigate conducted primary market research to determine the impact and success of the sponsorship, as well as a sponsorship impact study to quantify the awareness and effectiveness of their presenting sponsorships amongst consumers, sports enthusiasts and key business decision makers in Chicago.
OfficeMax received valuable insights into the effectiveness of the programs, along with many activation ideas to further position itself as the pre-eminent supporter of the Hockey City Classic.
“Navigate’s approach to analysis and valuation, coupled with insights into sponsor recognition and affinity, have afforded us additional tools to positively impact our existing and prospective partners.”Paxton Wang
Senior Director, Strategic Partnerships