Navigate Research
OfficeMax

OfficeMax

Objectives:
OfficeMax sought the help of Navigate Research in order to analyze the impact and effectiveness of their sponsorship of the Hockey City Classic and overall Target Chicago campaign.
Solution:
Navigate conducted primary market research to determine the impact and success of the sponsorship, as well as a sponsorship impact study to quantify the awareness and effectiveness of their presenting sponsorships amongst consumers, sports enthusiasts and key business decision makers in Chicago.
Results:
OfficeMax received valuable insights into the effectiveness of the programs, along with many activation ideas to further position itself as the pre-eminent supporter of the Hockey City Classic.
“Regardless of objectives, Navigate is committed to developing a strategic approach and arming MSG with all of the relevant information needed to be more successful.” Justin Johnson Senior Vice President, Partnership Strategy