Navigate Research
OfficeMax

OfficeMax

Objectives:
OfficeMax sought the help of Navigate Research in order to analyze the impact and effectiveness of their sponsorship of the Hockey City Classic and overall Target Chicago campaign.
Solution:
Navigate conducted primary market research to determine the impact and success of the sponsorship, as well as a sponsorship impact study to quantify the awareness and effectiveness of their presenting sponsorships amongst consumers, sports enthusiasts and key business decision makers in Chicago.
Results:
OfficeMax received valuable insights into the effectiveness of the programs, along with many activation ideas to further position itself as the pre-eminent supporter of the Hockey City Classic.
“Having third party credible proof that we are providing a 5 to 1 ROI for our sponsors not only benefits the sponsor, it actually saves the lives of children and makes America a safer place for children to live.” Ward Leber Founder, Child Safety Network