Navigate Research
OfficeMax

OfficeMax

Objectives:
OfficeMax sought the help of Navigate Research in order to analyze the impact and effectiveness of their sponsorship of the Hockey City Classic and overall Target Chicago campaign.
Solution:
Navigate conducted primary market research to determine the impact and success of the sponsorship, as well as a sponsorship impact study to quantify the awareness and effectiveness of their presenting sponsorships amongst consumers, sports enthusiasts and key business decision makers in Chicago.
Results:
OfficeMax received valuable insights into the effectiveness of the programs, along with many activation ideas to further position itself as the pre-eminent supporter of the Hockey City Classic.
“Navigate has been a valuable partner throughout this entire process. They assisted in creating a comprehensive university-banking partnership that addressed UC Berkeley’s priorities in student programming, brand alignment, campus services, and revenue support.” Solly Fulp Executive Director of University Business Partnerships & Services