OfficeMax sought the help of Navigate Research in order to analyze the impact and effectiveness of their sponsorship of the Hockey City Classic and overall Target Chicago campaign.
Navigate conducted primary market research to determine the impact and success of the sponsorship, as well as a sponsorship impact study to quantify the awareness and effectiveness of their presenting sponsorships amongst consumers, sports enthusiasts and key business decision makers in Chicago.
OfficeMax received valuable insights into the effectiveness of the programs, along with many activation ideas to further position itself as the pre-eminent supporter of the Hockey City Classic.
“Navigate has been a valuable partner throughout this entire process. They assisted in creating a comprehensive university-banking partnership that addressed UC Berkeley’s priorities in student programming, brand alignment, campus services, and revenue support.”Solly Fulp
Executive Director of University Business Partnerships & Services