MetLife sought the help of Navigate Research in order to understand the value of the exposure they were receiving from NFL broadcasts of two teams’ games.
Navigate conducted an exposure value analysis by examining the visibility, duration and audience sizes of various NFL broadcasts at MetLife Stadium, and estimated the total annual exposure value that MetLife could expect to receive from their naming rights deal.
MetLife currently uses the analysis to justify their NFL investment and potential new investments in the sports sponsorship space.
“Navigate advised NACMA on sponsorship inventory pricing, inventory offerings, and assisted in the over-all sponsorship strategic plan. With the navigate partnership, NACMA saw over a 150% increase in its corporate partner program. AJ Maestas and his team were a wonderful group to work with. Navigate was vital in NACMA’s sponsorship advancements. ”Eric Buskirk
National Association of Collegiate Administrators