MetLife sought the help of Navigate Research in order to understand the value of the exposure they were receiving from NFL broadcasts of two teams’ games.
Navigate conducted an exposure value analysis by examining the visibility, duration and audience sizes of various NFL broadcasts at MetLife Stadium, and estimated the total annual exposure value that MetLife could expect to receive from their naming rights deal.
MetLife currently uses the analysis to justify their NFL investment and potential new investments in the sports sponsorship space.
“Throughout our recent RSL jersey-front sponsorship selling process, we exclusively used Navigate Research for the partnership valuation. At the end, we successfully secured one of the top MLS jersey deals, with a ten (10) year commitment fully valued at the Navigate Research valuation.”Andy Carroll
VP of Corporate Partnerships, Real Salt Lake