ESPN sought the help of Navigate Research to assess the effectiveness of a Scotts Home and Garden partnership.
Navigate conducted a sponsorship and qualitative research study on behalf of ESPN. The study consisted of online panel interviews with MLB viewers and non-viewers. It also featured in-home app based interviews, which were tracked real-time during selected broadcasts.
ESPN and Scotts received unbiased feedback about the MLB partnership. The qualitative work provided never before seen insights into the viewing audience and its engagement with the sponsor and the property while viewing on TV.
“Navigate is a valued partner of AAA in reaching our goals and objectives from our sponsorship efforts. We are looking forward to building a more comprehensive research platform to help evaluate our efforts.”Matthew Haas
Director of Marketing & Advertising, AAA Mid-Atlantic