ESPN sought the help of Navigate Research to assess the effectiveness of a Scotts Home and Garden partnership.
Navigate conducted a sponsorship and qualitative research study on behalf of ESPN. The study consisted of online panel interviews with MLB viewers and non-viewers. It also featured in-home app based interviews, which were tracked real-time during selected broadcasts.
ESPN and Scotts received unbiased feedback about the MLB partnership. The qualitative work provided never before seen insights into the viewing audience and its engagement with the sponsor and the property while viewing on TV.
“Navigate was a great resource in developing Mexican National Soccer Team's US Tour in-stadium fan survey. They understood the needs of our research and proactively provided guidelines and suggestions to enhance our research plan.”Charlie Shin
Marketing Manager, Major League Soccer & Soccer United Marketing (MLS/SUM)