ESPN sought the help of Navigate Research to assess the effectiveness of a Scotts Home and Garden partnership.
Navigate conducted a sponsorship and qualitative research study on behalf of ESPN. The study consisted of online panel interviews with MLB viewers and non-viewers. It also featured in-home app based interviews, which were tracked real-time during selected broadcasts.
ESPN and Scotts received unbiased feedback about the MLB partnership. The qualitative work provided never before seen insights into the viewing audience and its engagement with the sponsor and the property while viewing on TV.
“You name a scenario, they modeled it. They ran 40,000 simulations.”Bob Bowlsby