ESPN sought the help of Navigate Research to assess the effectiveness of a Scotts Home and Garden partnership.
Navigate conducted a sponsorship and qualitative research study on behalf of ESPN. The study consisted of online panel interviews with MLB viewers and non-viewers. It also featured in-home app based interviews, which were tracked real-time during selected broadcasts.
ESPN and Scotts received unbiased feedback about the MLB partnership. The qualitative work provided never before seen insights into the viewing audience and its engagement with the sponsor and the property while viewing on TV.
“Navigate Research was an integral partner to the success of our Thrivent Racing program. They were a strategic marketing resource and expert who helped us shape our research to uncover actionable insights.”Craig Stacey
VP of Marketing Strategy and Consulting Services