Navigate Research
Anheuser-Busch

Anheuser-Busch

Objectives:

Anheuser-Busch sought the help of Navigate Research to determine the impact of its sponsorship of an MLB team, specifically for the Budweiser brand among fans.

Solution:
Navigate conducted market research in the local area and built a dynamic Sponsorship Return on Investment (ROI) tool to assist Anheuser-Busch in analyzing the impact of its sponsorship.


Results:
Anheuser-Busch was able to gauge the impact of its sponsorship as it pertained to several key metrics. They also utilized the dynamic ROI tool to determine if the impact of the sponsorship on the company’s bottom line was significant enough to justify the current investment.
“Throughout our recent RSL jersey-front sponsorship selling process, we exclusively used Navigate Research for the partnership valuation. We had substantive C-level discussions with four separate companies, and not one person ever questioned the validity or legitimacy of any of the data or valuations that Navigate Research provided.” Andy Carroll VP of Corporate Partnerships, Real Salt Lake