Anheuser-Busch sought the help of Navigate Research to determine the impact of its sponsorship of an MLB team, specifically for the Budweiser brand among fans.
Navigate conducted market research in the local area and built a dynamic Sponsorship Return on Investment (ROI) tool to assist Anheuser-Busch in analyzing the impact of its sponsorship.
Anheuser-Busch was able to gauge the impact of its sponsorship as it pertained to several key metrics. They also utilized the dynamic ROI tool to determine if the impact of the sponsorship on the company’s bottom line was significant enough to justify the current investment.
“Regardless of objectives, Navigate is committed to developing a strategic approach and arming MSG with all of the relevant information needed to be more successful.”Justin Johnson
Senior Vice President, Partnership Strategy